I love to write. Starting a blog was one of the smartest things I ever did. A creative journey that was mostly for me, but a way to share to the world in the form of healthy, real food.
So what is it about writing a blog that makes me so happy? I think it’s a DUMPING THING. A time to dump your blah blah in one place. But as important as this dumping things is…honestly…I haven’t written a THING in MONTHS. Months.
I’ve been writing a blog for three years now…and NEVER have I gone even a month without writing in it. Barely a week, usually.
I’ve been now running business stuff all online for over a year. I love it. It’s an amazing opportunity to reach the world — which excites me. And I don’t have to dress up and head to an office every morning. I’m available for sick days, and vet appointments, and thawing meat from the freezer for dinner. If it is – 40 degrees F out I can sit by the fireplace, and my office is really wherever I take my laptop. Bliss!
But something happened this year. Was I missing the human connection? Was my extraverted-self craving something more? Did I need to get the hell out of my house?
Well…yes…but it was more than that.
Noise comes in many forms. It can come from too much bullshit on FB. It can come from too much contradicting nutrition info. It can come from DOING TOO MANY GODDAMN THINGS.
And that is what happened to me.
It came on all at once. I needed to remove myself from the noise. Get OFF FB. Read novels. And stop doing ANYTHING to do with nutrition, food, writing for a while.
I was also feeling…strangely…like I had lost my identity. OR that I didn’t have one at all. Like my identity was a morph of 1000 people and no longer me, or what I believed in, or what I cared about.
I would open my website and not understand what it was that I “did”. How was anyone else supposed to know?
Don’t get me wrong…I am pretty much AUTHENTIC. I don’t even have a choice…I really can’t be any other way. There is a force beyond my control that makes me like this. What you see is what you get — which I suppose is why I’m writing this right now.
So what can come out of Removing The Noise, Dumping The Clutter, Finding Your Focus and wading through to the other side? … A lot!
And here I am. Not a new person. Not a new business. Just a lot of FOCUS. And clarity. And relief.
So…from now on I am Sara Bradford of Nourish Real Food. HOWEVER… unless it involves a Dump of some kind, it’s not part of what I do anymore.
I suppose I’m not re-branding, so much as I’m taking the best of what I do and focusing on that. And why have I chosen to stick with The Community Dump and my “Dump Brand”? I mean, there are a gazillion “cleanses” out there, so what makes mine so special?
That’s what I questioned for a long time. Until I went to Costa Rica this April. Something shifted there for me. And it became so abundantly clear…what I do IS SPECIAL. It is life-changing-special for SO MANY PEOPLE. And a “Dump” is so much more than a cleanse 3 or 4 times a year. There is a lot of stuff to dump out there.
My approach is simple. It’s got a special name. It’s called the No Bullshit Sara Bradford Approach. NBSBA. The message is clear. I’m here to Dump The Nutrition Bullshit. I’m calling bullshit as I see it, and there is bullshit EVERYWHERE. Especially when it comes to nutrition.
I’m here to make cleanses MORE fun and LESS painful!
I’m here to tell you that it’s okay to eat bacon sometimes, and to tell you SOME food tastes BETTER with wine.
I’m here to tell you it’s okay to build your community and lean on them to get through this food game. I’m here to help you BUILD that community.
I want to help you get rid of your garbage while also Dumping the Misconceptions the Nutritionist and Fitness industry has led you to believe (for a lot of $$$). And if you don’t believe me, you’re welcome to go. But you’re welcome to come back anytime (when you realize what I say is true).
I’m here to reduce the noise, remove the clutter, face the food-music, and call out the bullshit. Oh and remind you that food is supposed to also be delicious.
I’m doing this through years of knowledge, wisdom, experience — and because I love beautiful food.
So that is all. Expect some small shifts, and big changes. Print out your favourite Lunchbox Kitchen posts because they’re coming down. Decide if you want to come on this fun adventure. And I’ll see you when you’re ready to Dump. xo