BURN YOUR CAPE: No Bullshit Sara Bradford Approach

I love to write. Starting a blog was one of the smartest things I ever did. A creative journey that was mostly for me, but a way to share to the world in the form of healthy, real food.

So what is it about writing a blog that makes me so happy? I think it’s a DUMPING THING. A time to dump your blah blah in one place. But as important as this dumping things is…honestly…I haven’t written a THING in MONTHS. Months.

No Bullshit Sara Bradford Approach

No B.S. Sara Bradford Approach

Six Months!!!

I’ve been writing a blog for three years now…and NEVER have I gone even a month without writing in it. Barely a week, usually. 

So…what happened???

Noise happened…

I’ve been now running business stuff all online for over a year. I love it. It’s an amazing opportunity to reach the world — which excites me. And I don’t have to dress up and head to an office every morning. I’m available for sick days, and vet appointments, and thawing meat from the freezer for dinner. If it is – 40 degrees F out I can sit by the fireplace, and my office is really wherever I take my laptop. Bliss!

But something happened this year. Was I missing the human connection? Was my extraverted-self craving something more? Did I need to get the hell out of my house?

Well…yes…but it was more than that.

Noise comes in many forms.  It can come from too much bullshit on FB. It can come from too much contradicting nutrition info. It can come from DOING TOO MANY GODDAMN THINGS.

And that is what happened to me.

It came on all at once. I needed to remove myself from the noise. Get OFF FB. Read novels. And stop doing ANYTHING to do with nutrition, food, writing for a while.

I was also feeling…strangely…like I had lost my identity. OR that I didn’t have one at all. Like my identity was a morph of 1000 people and no longer me, or what I believed in, or what I cared about.

I would open my website and not understand what it was that I “did”. How was anyone else supposed to know?

Don’t get me wrong…I am pretty much AUTHENTIC. I don’t even have a choice…I really can’t be any other way. There is a force beyond my control that makes me like this. What you see is what you get — which I suppose is why I’m writing this right now.

So what can come out of Removing The Noise, Dumping The Clutter, Finding Your Focus and wading through to the other side? … A lot!

And here I am. Not a new person. Not a new business. Just a lot of FOCUS. And clarity. And relief.

So…from now on I am Sara Bradford of Nourish Real Food. HOWEVER… unless it involves a Dump of some kind, it’s not part of what I do anymore.

I suppose I’m not re-branding, so much as I’m taking the best of what I do and focusing on that. And why have I chosen to stick with The Community Dump and my “Dump Brand”? I mean, there are a gazillion “cleanses” out there, so what makes mine so special?

Costa Rica beach

Costa Rica beach moments were important ones

That’s what I questioned for a long time. Until I went to Costa Rica this April. Something shifted there for me. And it became so abundantly clear…what I do IS SPECIAL. It is life-changing-special for SO MANY PEOPLE. And a “Dump” is so much more than a cleanse 3 or 4 times a year. There is a lot of stuff to dump out there. 

My approach is simple. It’s got a special name. It’s called the No Bullshit Sara Bradford Approach. NBSBA. The message is clear. I’m here to Dump The Nutrition Bullshit. I’m calling bullshit as I see it, and there is bullshit EVERYWHERE. Especially when it comes to nutrition. 

I’m here to make cleanses MORE fun and LESS painful!

I’m here to tell you that it’s okay to eat bacon sometimes, and to tell you SOME food tastes BETTER with wine.

I’m here to tell you it’s okay to build your community and lean on them to get through this food game. I’m here to help you BUILD that community.

I want to help you get rid of your garbage while also Dumping the Misconceptions the Nutritionist and Fitness industry has led you to believe (for a lot of $$$). And if you don’t believe me, you’re welcome to go. But you’re welcome to come back anytime (when you realize what I say is true).

I’m here to reduce the noise, remove the clutter, face the food-music, and call out the bullshit. Oh and remind you that food is supposed to also be delicious. 

I’m doing this through years of knowledge, wisdom, experience — and because I love beautiful food.

So that is all. Expect some small shifts, and big changes. Print out your favourite Lunchbox Kitchen posts because they’re coming down. Decide if you want to come on this fun adventure. And I’ll see you when you’re ready to Dump. xo

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14 Responses to BURN YOUR CAPE: No Bullshit Sara Bradford Approach

  1. Niamh April 29, 2015 at 8:46 am #

    Like the sound of the No Bullshit Sara Bradford Approach! Looking forward to reading more…

    • Sara April 29, 2015 at 10:08 am #

      Niamh, I’m soon happy you can appreciate this <3

  2. Nathalie April 29, 2015 at 9:51 am #

    Welcome back Sara!

    Thanks for being so open and for sharing how you feel. As an entrepreneur I know all too well the ups and downs of the entrepreneurial life!

    What you are doing is do needed and so needed (I am honestly tired of all the cleanse BS I see everything. I want real food that taste good and yes to Wine 🙂

    Can’t wait to see what you come up next!

    • Sara April 29, 2015 at 10:08 am #

      Thank you Nathalie. As an entrepreneur I think it’s ESPECIALLY important to cut through the BS. xo

  3. Liz Brazier April 29, 2015 at 2:36 pm #

    Sara, I really appreciate this as the whole detox and don’t eat that, must only eat that has got out of hand. I am so happy you are a voice of reason and hope for me (and the world!).

    • Sara April 29, 2015 at 3:00 pm #

      Thanks Liz

  4. Nathalie Lussier April 29, 2015 at 3:25 pm #

    Yes!! This feels super clean and elegant – not one whiff of bullshit to be found here. 🙂 I love it, and you. So happy to be reading this!!

    • Sara April 29, 2015 at 3:31 pm #

      Haha Nathalie. That’s the goal — a clean and elegant poop. <3

  5. Mollie Williams May 1, 2015 at 1:21 pm #

    Yes! I think I stumbled onto your blog at just the right time. Your philosophy is so refreshing. Looking forward to more!

    • Sara May 1, 2015 at 1:23 pm #

      Yah Mollie. Isn’t that how it so often works? 🙂 Cheers!!

  6. Selena May 5, 2015 at 9:20 am #

    Sara! I’ve missed you 🙂 So glad to see you back. I watched as you traveled to CR and Hawaii… I agree that taking a break is so ridiculously good for the soul and clarity. I love your concept and your brand. I totally agree that nutrition can be way to stringent and full of BS! I look forward to seeing what you are up to next. Let’s chat sometime soon!

    • Sara May 5, 2015 at 11:41 am #

      Selena. Thank you so very much. That means a whole lot coming from a fellow practitioner <3

  7. Jessica May 9, 2015 at 11:10 am #

    Welcome back, beautiful No Bullshit Sara!

    I heartily applaud you for this deeply honest and #truthbomb post. You DO have something “life-changingly” special to offer and I can’t wait to see where you go with this magic of yours.

    Can’t wait to throw my arms around you next week for a REAL hug, lady!

    xoxoxo from a fellow Real Food Warrior with too much NOISE herself ~ Jess

    • Sara May 12, 2015 at 1:29 pm #

      Jessica…thank you. You are just love.

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